I went to Beverly Hills recently to attend an event, and then just walked around the neighbourhood to shoot some photos. When I saw this beautiful long pink brick path, I noticed the name Blumera and I was curious to see where this path will take me. And as I walked further to the end I discovered a lovely garden area with wood table and chairs.
I was greeted by an adorable petite girl who invited me to come inside to see her boutique. That’s how I met Mehera Blum, an actress/designer and owner of Blumera. The inside of her store is ultra-feminine with a bright, elegant, intimate space, and a real vibrantly creative expression of colors. Amazing wood tree branches displays were everywhere, adorned with her gorgeous luxury bags that are to die for. Her inspiration for design came during the time of traveling to exotic colorful places like India and Indonesia.
Blum’s designed a collection of handbags, wallets, leather goods and accessories. All is entirely handmade and a work of art, with a very personal touch. Her color palate, which dominates her work and shop, is inspired by the the bright shades of magenta, orange, pink and red of India. Other embellishments include hand sculpted silver adornments which are engraved with quotes of love, life and beauty. Hand cut leather bags are all braided and given a silk tassel. She just started to export her bags to the Middle East, and hopes that Europe will soon follow.
Hollywood superstars are already fan of Blumera bags as seen on Jessica Alba, Ashlee Simpson, Paris Hilton, Eva Mendes and many more. Featured in varieties of magazines like: India Vogue, LX Magazine, Life & Style, and Fusion Magazine.
Blumera Boutique is located on 8570 Melrose Ave, West Hollywood, CA 90069
Make a note, there’s a private entrance to the side of the shop that makes it easy to run from the glare of the paparazzi camped outside on Melrose. You can’t miss it because the cement path is in bright magenta and green moss.
Please also check out Blumera’s official website.
PS: All images here are used with permission. Please do not distribute without first contacting the designer.