Blumera – Beautiful, Breathtaking Luxury Bags

I  went to Beverly Hills recently to attend an event, and then just walked around the neighborhood to shoot some photos. When I saw this beautiful long pink brick path, I noticed the name Blumera and I was curious to see where this path will take me. And as I walked further to the end I discovered a lovely garden area with wood table and chairs.

I was greeted by an adorable petite girl who invited me to come inside to see her boutique. That’s how I met Mehera Blum, an actress/designer and owner of Blumera. The inside of her store is ultra-feminine with a bright, elegant, intimate space, and a real vibrantly creative expression of colors. Amazing wood tree branches displays were everywhere, adorned with her gorgeous luxury bags that are to die for. Her inspiration for design came during the time of traveling to exotic colorful places like India and Indonesia.

Blum’s designed a collection of handbags, wallets, leather goods and accessories. All is entirely handmade and a work of art, with a very personal touch. Her color palate, which dominates her work and shop, is inspired by the the bright shades of magenta, orange, pink and red of India. Other embellishments include hand sculpted silver adornments which are engraved with quotes of love, life and beauty. Hand cut leather bags are all braided and given a silk tassel. She just started to export her bags to the Middle East, and hopes that Europe will soon follow.

Hollywood superstars are already fan of Blumera bags as seen on Jessica Alba, Ashlee Simpson, Paris Hilton, Eva Mendes and many more. Featured in varieties of magazines like: India Vogue, LX Magazine, Life & Style, and Fusion Magazine.

Blumera Boutique is located on 8570 Melrose Ave, West Hollywood, CA 90069

Make a note, there’s a private entrance to the side of the shop that makes it easy to run from the glare of the paparazzi camped outside on Melrose. You can’t miss it because the cement path is in bright magenta and green moss.

Please also check out Blumera’s official website.

PS: All images here are used with permission. Please do not distribute without first contacting the designer.


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  1. ayala says:

    Your description made me feel like I was there going through the path to find the lovely garden. I also looked at the sight and I agree with you those are beautiful bags- thank you for sharing.

  2. maureen says:

    lovely collection of handbags and clutches….love the azure blue….
    and thank-you for stopping by my blog and saying Hi…
    now I know about your blog, so I’ll drop by..

  3. Zyprezz says:

    So cool!! Love the collection!! Every time I visit your blog, I enjoy the music so much…you have to tell me who is singing!!! thanks for your always so sweet comments on my blog, makes me so glad. I have added you on my blogroll now 🙂

    Have great one,

    Huggies from Ingrid

  4. Arianna Rose says:

    Hi Rhonya,
    I think you are such a good writer, it’s simple but with feeling into, interesting and easy to read.
    I noticed that you don’t post often, but when you do it’s always creative and intelligent.
    I enjoyed reading this article, and the way you described following the pink path to the boutique, makes fashion sounds less boring and artificial.
    Also I would LOVE to see more of your photographs here, makes me happy just to look at. 😉
    Thank you so much!
    Xoxo, Arianna

  5. Lucent Imagery says:

    The garden area sounds lovely! It seems that these kind of wonderful things happen in LA? I was walking along Melrose one day and this lady’s dog came up to me happily. She said that the way he reacted to me was very different to the way he reacted to most people. He liked me! We got talking and she was the owner of this cute boutique just down the path that has lots of fans. It was such a nice meeting.

  6. Tereza says:

    Hi, Rhônia!
    First, thank you so much for your lovely comments on our blog, you’re welcome!
    Second, your blog is amazing, and these bags are fantastic, couldn’t pic just one.
    Big hugs from Brasil.

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